Problem Statement

Problems faced in Indonesia's agricultural sector include constraints in the distribution and marketing of agricultural products. Farmers often experience difficulties in selling their crops due to limited access to adequate markets, inconsistent price fluctuations, and complicated administrative procedures. As a result, many crops are wasted, hampering farmers' income potential and wasting food supplies that could meet consumer needs. On the consumer side, especially in urban areas, the difficulty in obtaining fresh and affordable local agricultural products results in dependence on imported products that are not always sustainable.

Solution

The solution comes in the form of AgriHub, an app and website platform that directly connects farmers and consumers. AgriHub allows farmers to market their products online, overcome distribution constraints, and reach a wider market. Consumers, on the other hand, can easily browse and select fresh and quality local agricultural products, supporting local agriculture while reducing environmental impact through reduced dependence on imports. AgriHub also helps improve efficiency in the agricultural supply chain, providing economic benefits to both parties while encouraging sustainable agriculture principles in Indonesia.